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Lightning Labels' Gary Paulin details new awareness around candle labeling.
Candlemakers selling in California will need to implement a new label warning system by August 30, 2018 to maintain “safe harbor protection” under Proposition 65’s requirements. Violators can be subject to daily fines up to $2,500 for each area of violation. The new label warning system has several chief objectives, including: “Making warnings more meaningful and useful for the public…Reducing ‘over-warning’ in which businesses provide unnecessary warnings…Giving businesses clearer guidelines on how and where to provide warnings.” This new requirement is on top of a variety of label disclosures already addressing safe and healthy usage to protect people and property. As awareness of candle labeling heightens because of the California deadline, it’s a good time to refresh understanding of other candle label forms and functions. Candle labels can be compelling sales tools—engaging prospective buyers before anything else. Therefore, they deserve the attention needed to stand out from the crowd with impactful messaging and graphics. Grammatically correct content that paints a memorable picture, as well as the pictures themselves, are primary considerations. Candle Label Tips
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